1. Introduction
As NPISTANBUL Hospital ("Hospital"), we use cookies on our website, mobile applications and other digital platforms in order to improve user experience and provide a more effective service. This Cookie Policy explains which types of cookies we use, for what purposes we process these cookies and how we manage cookies.
2. What are Cookies?
Cookies are small text files saved on your device by websites and mobile applications you visit. These files help us remember your preferences and provide you with a more personalized experience when you visit our website and applications.
3. Types of Cookies
The Hospital uses various types of cookies:
- Session Cookies: These cookies expire when you close your browser and are necessary to provide the basic functionality of our site.
- Persistent Cookies: These cookies remain on your hard disk for a certain period of time and are used to remember your preferences.
- Hospital Cookies: Created and managed by our hospital.
- Third Party Cookies: Placed and managed by third parties with whom we cooperate. For example, they are used for data obtained through Google Analytics.
4. Purposes of Use
- Technical Cookies: Necessary for the proper functioning of our site.
- Verification Cookies: Manages user sessions.
- Targeting/Advertising Cookies: Used to deliver content and advertisements tailored to your interests.
- Personalization Cookies: Provides you with a unique experience by remembering your preferences.
- Analytical Cookies: Analyze the use of our website and are used to improve our service quality.
5. Management of Cookies
You can manage your cookie preferences in your browser settings. However, disabling some mandatory cookies may cause some parts of our site not to function properly.
6. Protection of Personal Data and Categories of Personal Data Collected Through Cookies
The information collected by our hospital through cookies is processed in accordance with the law on the protection of personal data and managed in a manner consistent with our Hospital's Privacy Policy. The categories of personal data obtained through the cookies we collect are listed below:
Identity Information: Anonymized data such as identifiers specific to users' devices.
Contact Information: Technical contact data such as users' device IP addresses.
User Preferences: Information such as users' site settings and preferences, page navigation preferences.
Usage Data: Analytical data such as users' interactions on our website and applications, visit times, pages viewed.
Our hospital cares about and protects the rights of our users on their personal data. Our users are informed about their rights on their personal data and are guided on how they can use these rights. Our users' rights on their personal data are managed consistently with the"Information Form on the Processing of Personal Data" prepared within the scope of KVKK and within the scope of the Personal Data Protection Law of our Hospital. You can access the relevant document from the Information Form on the Processing of Personal Data link.
7.Data Shared Through Cookies and Third Party Providers
During your visit to our website, the data collected through cookies used for advertising and targeting purposes are shared with certain third party service providers. These service providers are used to improve the user experience, analyze the use of our website and provide our users with content and advertisements that are relevant to their interests. Below are the names of these cookies and a description of the data collected:
Google Analytics
Description: It is used to generate reports on users' activities on our website. Google Analytics collects information about site usage, number of visitors, demographic characteristics, device and system information, IP addresses and pages visited.
More detailed information about these cookies can be found on the Google Analytics Terms and Conditions page.
Link: https://www.google.com/analytics/terms/tr.html
Google Ads
Description: Used to remember secure search preferences, show relevant ads, determine the number of visitors to the site and facilitate registration for services. The information collected through these cookies is processed by Google.
Link to Google Ads Terms and Conditions page;
https://policies.google.com/technologies/cookies?hl=tr
YouTube
Description: Used to measure the effectiveness of YouTube ads and analyze statistical information of visitors to our site. It is also used to store and display YouTube video content.
Link to Google Ads Privacy & Terms page;
https://policies.google.com/technologies/cookies?hl=tr
Hotjar
Description: It is used to improve our website design in line with user expectations and to provide the best user experience. Hotjar collects site movements, page visits and device information.
Link to the Hotjar service's privacy agreement :
https://www.hotjar.com/legal/policies/terms-of-service/
Description: Used for security, site integrity, advertising, measurement, analysis and reporting. Facebook cookies collect usage information from other sites to model user behavior and deliver Facebook products.
Link to Facebook Privacy Policy:
https://www.facebook.com/privacy/explanation
Link to Facebook Pixel Page:
https://developers.facebook.com/docs/meta-pixel/implementation/gdpr
Description: Used to measure the effectiveness of advertising efforts, make it easier for visitors to share content based on their interests, and serve targeted ads to audiences on LinkedIn. LinkedIn collects user information based on site interactions.
LinkedIn Terms and Conditions Page:
https://www.linkedin.com/legal/l/dpa
Microsoft Clarity
Description: Used for deep understanding of user behavior and site interactions. By recording user movements, clicks and on-page interactions, Microsoft Clarity provides detailed insights to improve website design and usability.
The use of these cookies helps to continuously improve our website and services and provides our visitors with a more personalized experience. Our users can manage their cookie preferences through their browser settings and can refuse cookies at any time. However, disabling cookies may cause some features of our website to not work correctly.
Microsoft Clarity Terms and Conditions Page
https://clarity.microsoft.com/terms
8. Communication
If you have any questions about our Cookie Policy, please contact us.